Spaces

for future

Who we are

We believe in space for new per­spec­tives

Neu & Frei is a pioneering design studio based in Hamburg that creates innovative spaces and experiences for companies, brands, cities, cultural and urban actors. Our approach is visionary, collaborative, and purpose-driven.

What drives us, you ask?
Opening up space for the new — whether for concepts, architecture, or in design.

Cases

GENESIS Electric Pop-Up @Battersea London, in collaboration with Innocean
Company & brands
Genesis - Pop-up
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Redesign FC St.Pauli Office Spaces @Millerntor Station, in collaboration with Aeny GmbH
New work
FC St.Pauli - Office Design
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Exhibition „Stadtgeflüster“ @TEIKEI Café , in collaboration with Jam Kollektiv
Public & Urbanity
Public Exhibition
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A. Lange & Söhne @Watches & Wonders 2022, in collaboration with VokDams
Company & brands
A. Lange & Söhne - Trade Fair
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HYUNDAI @CES 2022, in collaboration with Uniplan
Company & brands
Hyundai - Trade Fair
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Student Residence „Open Living House“ @Siegen, in collaboration with âme creative engineers
New work
Open Living House
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Brand Voice Development for MIKS Brand Space Design
Company & brands
MIKS - Brand Voice
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Villeroy & Boch @BAU 2023, in collaboration with Marius Fahrner Kommunikation
Company & brands
Villeroy & Boch - Trade Fair
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Event Series „Slow Fashion Aperitivo“ @changing locations
Public & Urbanity
Slow Aperitivo - Event
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HYUNDAI @IAA 2021, in collaboration with Uniplan
Company & brands
Hyundai - Trade Fair
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A. Lange & Söhne Zeitwerk Product Launch Exhibition, in collaboration with Vok Dams
Company & brands
A. Lange & Söhne - Roadshow
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Event „Lust auf Innenstadt“ @Neues Amt Altona
Public & Urbanity
Urban Dialogue Format
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Prototype „Probierstand“ as part of the „urban markets of the future" project, in collaboration with Kreativ Gesellschaft Hamburg
Public & Urbanity
"Probierstand" -  Prototype
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A. Lange & Söhne @Watches & Wonders 2023, in collaboration with VokDams
Company & brands
A. Lange & Söhne -  Show
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Exhibition Re-Shape @Neues Amt Altona, in collaboration with Artist Alina Boehm
Public & Urbanity
"Re-Shape" - Public Exhibition
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Clients

Villeroy & BochHyundai Motor GroupFC St. PauliHanseatic HelpStadt HamburgGenesisA. Lange & Söhne
Villeroy & BochHyundai Motor GroupFC St. PauliHanseatic HelpStadt HamburgGenesisA. Lange & Söhne

What we do

Our approach is to be fully integrated and comprehensive, along every step of the way.

from research

to insights

from strategy

to concept

from design

to architecture

from consulting

to implementation

Company & Brands

Spatial Concept & Design

Exhibitions
Trade Fairs
Pop-ups
Showrooms & Retail
Event

Experience

Dealermeetings
Roadshows & Product Launch
Customer Journey
Exhibits & Contents

Branding

Brand Research & Insights
Brand Voice Development
Positioning, Messaging & Claims
Brand & Corporate Design
Content Strategy & Creation

New Work

Strategy

New Work Forsight
Strategic Consulting
User Analysis & Participation
Process & Workshop Planning

Architecture

Future-proof Working Environments
New Work Spaces
Spatial Planning
Collaboration Spaces

Design

Wayfinding & Signage
Workplace Branding
Product Design

Public & Urbanity

Concept

Inner City concept
Placemaking
Cross Cultural Innovation
Cultural Interventions
Spacial Structure Concept

Creation

Urban Narratives
Public Dialogue Formats
City Branding
Innovation Processes
Reurbanization

Not sure what you need yet?

Here are a few more key words on how we can support you.

Design 2D, 3D
Imagery, Renders
Prototyping
Multi Media Production

Creative and Conceptual Consulting
Creative Direction
Projectcoordination and -management
Individualised Participation Processes

Reserach, Analysis
Visitor Journey
Pitch Idea & Presentation
Narrative, Story, Copywriting

work in progress

embracing change

never ending

work in progress

embracing change

never ending

work in progress

embracing change

never ending

work in progress

embracing change

never ending

work in progress

embracing change

never ending

work in progress

embracing change

never ending

work in progress

embracing change

never ending

work in progress

embracing change

never ending

work in progress

embracing change

never ending

work in progress

embracing change

never ending

work in progress

embracing change

never ending

work in progress

embracing change

never ending

work in progress

embracing change

never ending

work in progress

embracing change

never ending

work in progress

embracing change

never ending

work in progress

embracing change

never ending

work in progress

embracing change

never ending

work in progress

embracing change

never ending

work in progress

embracing change

never ending

work in progress

How we create our Neu & Frei magic

For us, work in progress is not an excuse, but an attitude.

No matter what we do: our team always strives for reinvention — in our own organisation, but also with each of our partners and clients. We embrace change, we use it to move forward.

For us, developing visionary ideas means not only designing for a better future in terms of society, the environment and ever-changing cultures. Above all, it means putting people and their volatile needs first.

This is why our processes and workflows are flexible, scalable and adaptable — because solutions can change along the way.

Yes, this means extra work.
And yes, we go the extra mile.
Because we believe it’s worth it.

embracing change

never ending

work in progress

embracing change

never ending

work in progress

embracing change

never ending

work in progress

embracing change

never ending

work in progress

embracing change

never ending

work in progress

embracing change

never ending

work in progress

embracing change

never ending

work in progress

embracing change

never ending

work in progress

embracing change

never ending

work in progress

embracing change

never ending

work in progress

Who we are

Our Team

We are an interdisciplinary team of creative thinkers and doers who build bridges between strategy, creative conception, design and architecture. In this way, we help our clients to adopt new perspectives and change things for the better.

Svenja Ahrens
Svenja Ahrens
Josefine Schleberger
Josefine Schleberger
Melanie Obrist
Melanie Obrist
Laura Reimers
Laura Reimers
Darragh Fisher
Darragh Fisher
Anne Wacker
Anne Wacker

Melanie Obrist

Founder & Creative Director

Melanie Obrist

"You don't change a system by playing along with it, but by doing things differently and convincing others that this can also be a way forward."

With Neu & Frei I always aimed to inspire people to rethink, to think ahead and at the same time to encourage them to experiment without the fear of failure. Because that is the only way for change.

That’s why we create these new spaces — socially, in terms of content, conceptually and structurally. To give more and more people outside Neu & Frei the same opportunity to experiment and change.

That is our investment in the future — and therefore also in yours.

We collected some of these honors on our collaborative ventures

reddot design award - best of the bestGerman Design AwardiF - Product Design Awardreddot design awardArt Directors ClubBrand EXIconic Awards - Innovative Architecture
reddot design award - best of the bestGerman Design AwardiF - Product Design Awardreddot design awardArt Directors ClubBrand EXIconic Awards - Innovative Architecture

We create spaces for future

Among people, brands and culture.

By ar­chi­tec­ture, design and communication.

Let's talk about your future!