Who we are
We believe in space for new perspectives
Neu & Frei is a pioneering design studio based in Hamburg that creates innovative spaces and experiences for companies, brands, cities, cultural and urban actors. Our approach is visionary, collaborative, and purpose-driven.
What drives us, you ask?
Opening up space for the new — whether for concepts, architecture, or in design.
Cases
Clients
What we do
We connect architecture, design, communication and storytelling into cohesive experiences - by building bridges between:
research
insights
strategy
concept
design
architecture
consulting
implementation
Company & Brands
Spatial Concept & Design
Exhibitions
Trade Fairs
Pop-ups
Showrooms & Retail
Event
Experience
Dealermeetings
Roadshows & Product Launch
Customer Journey
Exhibits & Contents
Branding
Brand Research & Insights
Brand Voice Development
Positioning, Messaging & Claims
Brand & Corporate Design
Content Strategy & Creation
Participatory Design
Strategy
New Work Forsight
Strategic Consulting
User Analysis & Participation
Process & Workshop Planning
Architecture
Future-proof Working Environments
New Work Spaces
Spatial Planning
Collaboration Spaces
Design
Wayfinding & Signage
Workplace Branding
Product Design
Public & Urbanity
Concept
Inner City Concept
Placemaking
Cross Cultural Innovation
Cultural Interventions
Spacial Structure Concept
Creation
Urban Narratives
Public Dialogue Formats
City Branding
Innovation Processes
Reurbanization
What we cover
Utilising every expertise in our repertoire to play with the expectations of those visiting:
Creative Concept
3D Visualizations
Experiential Design
Show Design & Production
Dramaturgy
Architecture
Communication Design
Scenography
Interior Design
Material Concepts
Product Design
Customer Journey
work in progress
embracing change
never ending
work in progress
embracing change
never ending
work in progress
embracing change
never ending
work in progress
embracing change
never ending
work in progress
embracing change
never ending
work in progress
embracing change
never ending
work in progress
embracing change
never ending
work in progress
embracing change
never ending
work in progress
embracing change
never ending
work in progress
embracing change
never ending
work in progress
embracing change
never ending
work in progress
embracing change
never ending
work in progress
embracing change
never ending
work in progress
embracing change
never ending
work in progress
embracing change
never ending
work in progress
embracing change
never ending
work in progress
embracing change
never ending
work in progress
embracing change
never ending
work in progress
embracing change
never ending
work in progress
How we create our Neu & Frei magic
For us, work in progress is not an excuse, but an attitude.
No matter what we do: our team always strives for reinvention — in our own organisation, but also with each of our partners and clients. We embrace change, we use it to move forward.
For us, developing visionary ideas means not only designing for a better future in terms of society, the environment and ever-changing cultures. Above all, it means putting people and their volatile needs first.
This is why our processes and workflows are flexible, scalable and adaptable — because solutions can change along the way.
Yes, this means extra work.
And yes, we go the extra mile.
Because we believe it’s worth it.
embracing change
never ending
work in progress
embracing change
never ending
work in progress
embracing change
never ending
work in progress
embracing change
never ending
work in progress
embracing change
never ending
work in progress
embracing change
never ending
work in progress
embracing change
never ending
work in progress
embracing change
never ending
work in progress
embracing change
never ending
work in progress
embracing change
never ending
work in progress
Who we are
Our Team
Small team - big impact: we move at startup speed with studio craft. By connecting architecture, design, communication and storytelling, we create immersive and multisensory experiences. Involved from ignition to production.
Svenja Ahrens
Senior Art Director
Senior Art Director
Tom Ferreira
Senior Experiential Designer
Senior Experiential Designer
Melanie Obrist
Founder & Managing Director
Founder & Managing Director
Darragh Fisher
Head of Creation
Head of Creation
Friederike Schorling
Executive Assistant
Executive Assistant
Melanie Obrist
"You don't change a system by playing along with it, but by doing things differently and convincing others that this can also be a way forward."
With Neu & Frei I always aimed to inspire people to rethink, to think ahead and at the same time to encourage them to experiment without the fear of failure. Because that is the only way for change.
That’s why we create these new spaces — socially, in terms of content, conceptually and structurally. To give more and more people outside of Neu & Frei the same opportunity to experiment and change.
That is our investment in the future — and therefore also in yours.
We collected some of these honors on our collaborative ventures
We create spaces for future
Among people, brands and culture.
By architecture, design and communication.
Let's talk about your future!